Recognition
We make work that wins awards.
We’re happy when our clients are happy, of course. The added glow of industry recognition is icing on the cake.
Highlights Reel
Creating smart, engaging experiences on behalf
of your brand.
We apply the Washington Post’s award-winning investigative lens and a deep understanding of our audience to create compelling multimedia stories—from concept to production to distribution.
Our Work
Influencing the influencers requires rich, immersive content with value and a point of view.
The story always comes first; it’s what our audience expects. We focus on the story you want to tell, then couple our investigative chops and immersive storytelling with next-gen tech to tell it—in the very best way for that story.
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Mercedes
// The Rise of the Superhuman
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Rich-Media Narrative
The Rise of the Superhuman
The Rise of the Superhuman
From human exoskeletons and virtual reality in medical schools to intelligent driving systems, we took a deep look at how technological advances can enhance our actions and behavior pushing us toward ever greater achievements. This engaging, immersive article with Mercedes-Benz highlights just a few of these incredible stories.
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Raytheon
// Inside a hacker’s mind
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360o Experience
Inside a hacker’s mind
Inside a hacker’s mind
The first step in cyber defense? Think like an attacker. An immersive 360-degree experience that puts readers in the shoes of a cybercriminal.
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Subaru Crosstrek
// Adventure is Out There
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Immersive Quiz
Adventure is Out There
Adventure is Out There
Look no further for expedition inspiration than this fun and exciting custom quiz from Subaru. Pairing adventure-seeking individuals with incredible activities, this quiz has it all, from rock yoga and truffle hunting to blobbing (yes, it’s a real thing!).
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Dell Technologies and Intel?
// Economics of Change
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Multimedia Narrative
Economics of Change
Economics of Change
This is a multifaceted exploration of the future of finance. We investigate the profound impact of digital currency on commerce and society around the globe. This rich-media, in-depth article with video, podcasts, long-form copy and photography lives in partnership with 3 other custom pieces crafted with Dell Technologies that explore digital transformation in healthcare, transportation and media.
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Siemens
// Defending Against a Cyberattack
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Immersive Experience
Defending Against a Cyberattack
Defending Against a Cyberattack
This custom 3D experience with Siemens takes you straight into the heart of an industrial cyberattack. Based on real stories, you can see firsthand how vital secure operational technology is when it comes to security.
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Sub-Zero
// Wasted Yet Wanted
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Rich-Media Narrative
Wasted Yet Wanted
Wasted Yet Wanted
Through compelling data and expert perspectives, this rich-media narrative highlights the impact of food waste on society, the environment and the economy. The story is enhanced by dot animations that transform into relevant shapes and stats throughout the page.
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Optum
// Tackling an Epidemic
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Immersive Experience
Tackling an Epidemic
Tackling an Epidemic
Video, deeply personal written narratives and high-fidelity infographics show how evidence-based treatment helps people struggling with opioids.
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Cleveland Clinic
// Understanding Brain Health
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Rich Media Narrative
Understanding Brain Health
Understanding Brain Health
Long-form narrative writing, documentary video and rich anatomical visuals showcase one hospital’s groundbreaking work in keeping aging brains vital.
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NAR
// History is in our homes
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Illustrated History
History is in our homes
History is in our homes
An illustrated history of American houses explores how architecture is a reflection of society’s values and cultural trends. (Partner Content)
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Canon
// Capturing the energy of the city that always moves
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Immersive Experience
Capturing the energy of the city that always moves
Capturing the energy of the city that always moves
This immersive experience showcases the capabilities of the Canon G-Series Camera by depicting a young, extraordinarily talented photographer’s creative process. The site experience includes a 'day in the life' mini documentary and a compelling mix of rich photography, user-driven interactions and effects, audio clips, Instagram embeds and illustrative copy.
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Paramount
// An inconvenient Sequel: Truth to Power
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Rich-Media Narrative
An inconvenient Sequel: Truth to Power
An inconvenient Sequel: Truth to Power
With a challenging quiz and engaging illustrations embedded within a rich narrative structure, we empowered readers of the Washington Post to take action for their environment. From driving awareness of the film to signing the #BeInconvenient pledge, each came away inspired, knowing they could make a difference.
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WP BrandStudio is a platform that connects advertisers with The Washington Post audience. All content is developed and paid for by the advertiser. The Washington Post Newsroom is not involved in the creation of this content.
What We Do
Great stories, well told. They’re what The Washington Post audience demands. And what your brand needs.
We come loaded with a formidable blend of capabilities. Masterful storytelling. High-tech executions. And the experience to know what to use, and when—all in the service of creating the kind of content that gets read, shared and acted upon. Our formula is simple: Find the brand’s story, then tell it with exactly the blend of words, images and immersive activity it requires. We’ve learned that’s what it takes to get a Washington Post reader emotionally and intellectually engaged.
Defending Against A Cyberattack
Category Digital Marketing | Interactive Brand Experience
Sponsor Siemens
How Today's Generation Is Turning Homebuying On Its Head
Category Digital Marketing | Interactive Brand Experience
Sponsor National Association of Realtors
A Lifeline For Disadvantaged Communities
Category Video Production | Creativity | Editing
Sponsor Bank of America
Empathy By Design
Category Digital Marketing | Interactive Brand Experience
Sponsor Cleveland Clinic
Connected Commerce
Category Digital Marketing | Interactive Brand Experience
Sponsor AT&T Business
Responsible Growth Series
Category Corporate Social Responsibility, Silver Winner
Sponsor Bank of America
Women, The World’s Greatest Emerging Market
Category Website Element | Microsite
Sponsor Bank of America
Green Bonds
Category Website Element | Content Marketing | Infographic
Sponsor Bank of America
Responsible Growth Series
Category Digital Marketing & Communication Campaigns | Interactive Brand Experience
Sponsor Bank of America
Adulthood Redefined
Category Consumer Retail/Branded Content
Sponsor Prudential
Responsible Growth Series
Category Best Overall Campaign
Sponsor Bank of America
Defending Against A Cyberattack
Category Design | Web Interactive Capabilities
Sponsor Siemens
Taking Better Care
Category Web Video | Medical
Sponsor Dell
Taking Better Care
Category Writing | Web Content
Sponsor Dell
Cybersecure Your World
Category Insurance
Sponsor AIG
Growing Food For A Growing Planet
Category Outstanding Online Video
Sponsor Bayer
Truth to Power
Category Media & Entertainment Branded Content, Nominee
Sponsor Paramount
Growing Food For A Growing Planet
Category Products & Services Branded Content, Honoree
Sponsor Bayer
Workforce 2030
Category Technology & Telecommunications, Silver Winner
Sponsor Dell Technologies and Intel?
Responsible Growth Series
Category Digital Marketing & Communication Campaigns | Digital Branding and Marketing
Sponsor Bank of America
Empathy By Design
Category Website Element | Microsite | 360 Degree Experience
Sponsor Cleveland Clinic
Empathy By Design
Category Website Element | Microsite | Content Strategy
Sponsor Cleveland Clinic
Capturing the energy of the city
that always moves
Category Piece of Native Advertising Content
Sponsor Canon
How Today's Generation Is Turning Homebuying On Its Head
Category Best Use of Infographic
Sponsor National Association of Realtors
A Lifeline For Disadvantaged Communities
Category Editorial | Custom Content
Sponsor Bank of America
Truth to Power
Category Writing | Web Content
Sponsor Paramount
How Green Bonds Work
Category Digital Media | Infographic
Sponsor Bank of America
How Green Bonds Work
Category Design | Web Interactive Capabilities
Sponsor Bank of America
Who We Are
First and foremost, we are storytellers.
At the Washington Post, getting the story right—and read—is deeply rooted in our DNA. It’s hard-wired into our organization, and driven forward by a world-class leadership that brings the latest and greatest technology to support best-in-class news and analysis. We marry these journalistic chops with a story-first mentality and an experimental focus to make your brand objectives come true.
With engaging storytelling, we find the sweet spot where Washington Post readers’ interests overlap with your brand goals.
Brand
Goals
Engaging
Storytelling
Readers’
Interests
Our Partners
The world's best brands trust us to share their stories with the world.
Be inspired by the latest work from our studio.