Recognition
We make work that wins awards.
We’re happy when our clients are happy, of course. The added glow of industry recognition is icing on the cake.
Highlights Reel
Creating smart, engaging experiences on behalf
of your brand.
We apply the Washington Post’s award-winning investigative lens and a deep understanding of our audience to create compelling multimedia stories—from concept to production to distribution.
Our Work
Influencing the influencers requires rich, immersive content with value and a point of view.
The story always comes first; it’s what our audience expects. We focus on the story you want to tell, then couple our investigative chops and immersive storytelling with next-gen tech to tell it—in the very best way for that story.
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Shell #MakeTheFuture
// The making of sustainable mobility
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Interactive multimedia immersive
The making of sustainable mobility
The making of sustainable mobility
We take our audience on the road to a cleaner energy future in a longform animated vertical scroll experience that uncovered new energy sources that could redefine the future of transportation.
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Raytheon
// Inside a hacker’s mind
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360o Experience
Inside a hacker’s mind
Inside a hacker’s mind
The first step in cyber defense? Think like an attacker. An immersive 360-degree experience that puts readers in the shoes of a cybercriminal.
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MGM
// Art on the capital
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Immersive photo tour
Art on the capital
Art on the capital
An immersive scroll-activated tour transports readers to MGM National Harbor and gives them access to the D.C.-area hotel's world-class art collection. Thousands of professionally photographed images were stitiched together to make up the tour. Key art installations along the tour are brought to life through hyperlapse videos married with voiceover.
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IBM Power Systems
// The real-world business of AI
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Video with motion graphics
The real-world business of AI
The real-world business of AI
To break down the future of artificial intelligence for business, we teamed with futurist Maurice Conti to create a video that marries live action and motion graphics. As Maurice explains the complex subject, animations overlaid on the footage bring the innovations and thought-leadership to life.
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Siemens
// Bright ideas energize global improvements
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Multimedia immersive
Bright ideas energize global improvements
Bright ideas energize global improvements
We transport our audience inside the electric-driven cities of the future with 3D illustrated animations. This was the last in a series of three releases highlighting the importance of upgrading American infrastructure to accommodate electric vehicles.
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Harry's
// The many faces of masculinity
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Profiles with original photography
The many faces of masculinity
The many faces of masculinity
What does it mean to be a man today? We spoke to three men who are inspiring others: a gay pro football player, a dad blogger and a filmmaker who is challenging "bro culture." The award-nominated execution includes original portrait photography and exclusive interviews with thought-leaders on this timely topic.
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Optum
// Working to end the epidemic
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Immersive Experience
Working to end the epidemic
Working to end the epidemic
To depict the scope of our nation’s opioid problem and tell deeply personal stories, we created an immersive blend of emotional video interviews, interactive infographics, stunning video backgrounds and photography. We were thrilled when star journalist Katie Couric shared it on Twitter, calling it “well done and comprehensive.”
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Cleveland Clinic
// Keeping Your Mind
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Rich-Media Narrative
Keeping Your Mind
Keeping Your Mind
As we age, our bodies are outlasting our brains. We tackled this longevity dilemma in an immersive experience about innovations in brain health. The article features emotional patient videos and interactive 3D brain models that visualize the impact of age-related neurological illnesses.
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NAR
// The most desirable home in America
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Illustrated article
The most desirable home in America
The most desirable home in America
What characteristics do homebuyers value most today? Using research reports from the National Association of Realtors?, we created a visual exploration that answers that exact question. From location to number of bedrooms to cost, the custom-illustrated article shows all today's hottest features under one roof.
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Canon
// Capturing the energy of the city that always moves
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Immersive Experience
Capturing the energy of the city that always moves
Capturing the energy of the city that always moves
This immersive experience showcases the capabilities of the Canon G-Series Camera by depicting a young, extraordinarily talented photographer’s creative process. The site experience includes a 'day in the life' mini documentary and a compelling mix of rich photography, user-driven interactions and effects, audio clips, Instagram embeds and illustrative copy.
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Cisco Webex
// Virtual brainstorms with an in-person feel
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Video with celebrity host
Virtual brainstorms with an in-person feel
Virtual brainstorms with an in-person feel
How will we get around cities in the future? We asked comedian Judah Friedlander and four urban designers to collaborate over Cisco Webex to imagine how the NYC transit system will run in the year 2050. The video-led content was distributed on social media and embedded in a broader narrative on www.f2far.cn about collaborative technology.
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Fox
// Katharine Graham
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Rich-media narrative
Katharine Graham
Katharine Graham
To drum up excitement for Fox's Oscar-nominated movie "The Post," we created an article on the film's protagonist, Katharine Graham, The Washington Post's first female publisher. The retrospective looks at the unlikely way Graham assumed power at The Post, becoming the first-ever female chief executive officer of a Fortune 500 company during the landmark Pentagon Papers decision. The execution is enhanced with exclusive photography from the newsroom's archives.
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AT&T Business
// Journey to the edge
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Choose your own adventure
Journey to the edge
Journey to the edge
To help prepare business leaders for the future, we take our audience on a mobile-friendly choose-your-own-adventure experience though health care, manufacturing, retail and finance. Within each unfolding scenario, readers can test their decision-making skills and figure out how to best prepare their business for the world ahead.
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WP BrandStudio is a platform that connects advertisers with The Washington Post audience. All content is developed and paid for by the advertiser. The Washington Post Newsroom is not involved in the creation of this content.
What We Do
Great stories, well told. They’re what The Washington Post audience demands. And what your brand needs.
We come loaded with a formidable blend of capabilities. Masterful storytelling. High-tech executions. And the experience to know what to use, and when—all in the service of creating the kind of content that gets read, shared and acted upon. Our formula is simple: Find the brand’s story, then tell it with exactly the blend of words, images and immersive activity it requires. We’ve learned that’s what it takes to get a Washington Post reader emotionally and intellectually engaged.
Defending Against A Cyberattack
Category Digital Marketing | Interactive Brand Experience
Sponsor Siemens
How Today's Generation Is Turning Homebuying On Its Head
Category Digital Marketing | Interactive Brand Experience
Sponsor National Association of Realtors
A Lifeline For Disadvantaged Communities
Category Video Production | Creativity | Editing
Sponsor Bank of America
Empathy By Design
Category Digital Marketing | Interactive Brand Experience
Sponsor Cleveland Clinic
Connected Commerce
Category Digital Marketing | Interactive Brand Experience
Sponsor AT&T Business
Responsible Growth Series
Category Corporate Social Responsibility, Silver Winner
Sponsor Bank of America
Women, The World’s Greatest Emerging Market
Category Website Element | Microsite
Sponsor Bank of America
Green Bonds
Category Website Element | Content Marketing | Infographic
Sponsor Bank of America
Responsible Growth Series
Category Digital Marketing & Communication Campaigns | Interactive Brand Experience
Sponsor Bank of America
Adulthood Redefined
Category Consumer Retail/Branded Content
Sponsor Prudential
Responsible Growth Series
Category Best Overall Campaign
Sponsor Bank of America
Defending Against A Cyberattack
Category Design | Web Interactive Capabilities
Sponsor Siemens
Taking Better Care
Category Web Video | Medical
Sponsor Dell
Taking Better Care
Category Writing | Web Content
Sponsor Dell
Cybersecure Your World
Category Insurance
Sponsor AIG
Growing Food For A Growing Planet
Category Outstanding Online Video
Sponsor Bayer
Truth to Power
Category Media & Entertainment Branded Content, Nominee
Sponsor Paramount
Growing Food For A Growing Planet
Category Products & Services Branded Content, Honoree
Sponsor Bayer
Workforce 2030
Category Technology & Telecommunications, Silver Winner
Sponsor Dell Technologies and Intel?
Responsible Growth Series
Category Digital Marketing & Communication Campaigns | Digital Branding and Marketing
Sponsor Bank of America
Empathy By Design
Category Website Element | Microsite | 360 Degree Experience
Sponsor Cleveland Clinic
Empathy By Design
Category Website Element | Microsite | Content Strategy
Sponsor Cleveland Clinic
Capturing the energy of the city
that always moves
Category Piece of Native Advertising Content
Sponsor Canon
How Today's Generation Is Turning Homebuying On Its Head
Category Best Use of Infographic
Sponsor National Association of Realtors
A Lifeline For Disadvantaged Communities
Category Editorial | Custom Content
Sponsor Bank of America
Truth to Power
Category Writing | Web Content
Sponsor Paramount
How Green Bonds Work
Category Digital Media | Infographic
Sponsor Bank of America
How Green Bonds Work
Category Design | Web Interactive Capabilities
Sponsor Bank of America
Who We Are
First and foremost, we are storytellers.
At the Washington Post, getting the story right—and read—is deeply rooted in our DNA. It’s hard-wired into our organization, and driven forward by a world-class leadership that brings the latest and greatest technology to support best-in-class news and analysis. We marry these journalistic chops with a story-first mentality and an experimental focus to make your brand objectives come true.
With engaging storytelling, we find the sweet spot where Washington Post readers’ interests overlap with your brand goals.
Brand
Goals
Engaging
Storytelling
Readers’
Interests
Our Partners
The world's best brands trust us to share their stories with the world.
Be inspired by the latest work from our studio.